If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. This is the process of updating, tweaking, editing, and rewriting old content that’s not pulling
Read MoreHoliday shoppers aren’t the only ones who wait until the last minute. If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an impact. Why product optimization is worth the effort Many ecommerce players fight tooth and nail to get their
Read MoreIf you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and video advertising should be at the top of that list. Here are three reasons why you should
Read MoreEver since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax
Read MoreSearch marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject matter expertise. I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.” But is this true? What does it take to be
Read MoreGoogle Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization. Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday. Excited to share we have two new metrics available in both Explorations and Reporting Customization in #GA4; Views per Session, and Average Session Duration — Carly Boddy
Read MoreThis month Google is updating its policy regarding Display and Video 360 suspensions at the account level. The following update was provided by Google and is available on their Advertising Policies Help page. In December 2022, Google will update the Disapprovals and suspensions page so that there is a dedicated policy article for Display & Video 360.
Read MoreRoughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong agency SEOs looking to move in-house, asking me how to make the move and to review their resumes. While I started my career in a link building agency (the real trenches of SEO)
Read MoreInstacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. Soon, Instacart will improve on the new Promotions offering with Free Gifts, and Buy One, Get One (BOGO). What Instacart says. Ali
Read MoreGoogle has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated. This update started on November 28, 2022. Please note that you may see
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