Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns.
The company has confirmed it is now building a team to provide those tools, The Information reported. There is no estimated timeline for when this will become available.
Why we care. The ability to natively create image and video assets could help Amazon advertisers improve their listings, leading to more sales and greater ROI on the platform.
Amazon is diversifying its growing ad business. Amazon advertising accounted for $38 billion in revenue in 2022. Its biggest offering is letting merchants get greater visibility in search results. Amazon’s other advertising efforts include:
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