With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly disrupted. Add the layer of economic uncertainty to the table; now, revenue is at the top of everyone’s list of priorities. Now is the time to power into 2023 the
Read MoreSearch is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very
Read MoreThe mobile intrusive interstitials penalty In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. 10, 2017.
Read MoreYour holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover
Read MoreAs we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. 1. A slow economy and heightened focus on efficiency In case you
Read MoreThere are many times during the lifecycle of your website that you will need an expert SEO. If you don’t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in 2023: Site redesigns Deep analysis Ranking for highly competitive terms Navigating changes to Google Technical
Read MoreGoogle’s results got more personal with Search Plus Your World In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. Google started mixing together content from the web with content that had been shared with you privately into a single set of listings. Search Plus Your
Read MoreLast week Google updated its Help Center to include a new vertical: Dentists. The change was first noted by Matt Casady who wrote about the update on Local U. Carrie Hill posted about it on Twitter. Great new vertical in LSAs! Jump on this one before your competitors do! https://t.co/8Wjupycczf — Carrie Hill (@CarrieHill) January
Read MoreDiscover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate the switch to GA4, and more: Attend your choice of a tactic-rich SMX Master Class — a live, expert-led, two-part deep dive into your search marketing specialty — online March 1-2, for just $249 each! These 100% live training experiences deliver actionable
Read MoreBetween the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Given that, I’d like to break down the approach, process, and resources my team uses to tackle content this year. I’m
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