Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid the
Read MoreToday, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards
Read MoreWalmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Why we care. Walmart is the biggest
Read MoreTrivago’s decision to opt out of Google’s new property promotion ads reportedly took a signifiant toll on its profits. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in organic traffic to its website. Meanwhile, revenue for Expedia, which did advertise with on the search engine’s new
Read MoreLink building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building. Fails: Common link building mistakes
Read MoreAre your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1. Profitability-based account structures The easiest and fastest way
Read MoreGoogle Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target
Read MoreMeta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. All music used to train MusicGen is owned by Meta and
Read MoreSince its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long
Read MoreYouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. In addition, the social platform is trialling
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