Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. PPC has been very logical, data-driven and more science than art. But the industry is shifting, and creative is arguably one of the best levers PPC managers
Read MoreYouTube is launching a new analytics report to show your new and returning viewers by format type. What it looks like. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts, Videos and Live. You can click on See More
Read More“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web In recent years, Google has moved
Read MoreGizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. CNET confirmed the content culling. CNET decided which pages to “redirect, repurpose or remove (deprecate)”
Read MoreNewegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. Why we care. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the company.
Read MoreGoogle has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. If you don’t keep up-to-date with the latest best practice guidelines from Google, the strategies you use
Read MoreA well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being published, how can you decode the art of winning audiences through content? Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. This isn’t
Read MoreX, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Managing Director of X, Linda Yaccarino, said: “This announcement completely reinforces our commitment to brand
Read MoreGoogle wants AI to be able to mine all digital content unless publishers opt out. The search engine has put forward this proposal in a submission to the Australian government, calling on policymakers to change current copyright laws. Why we care. If copyright laws do change, the onus will be on brands and publishers to
Read MoreAs the leading innovator in modern AI technology, OpenAI has done it again with its latest product, Code Interpreter. What is Code Interpreter in ChatGPT? Code Interpreter is an official OpenAI plugin that uses Python to allow for file uploads and downloads. As of writing, it’s available to ChatGPT Plus users as a beta feature.
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