Google wants AI to be able to mine all digital content unless publishers opt out.
The search engine has put forward this proposal in a submission to the Australian government, calling on policymakers to change current copyright laws.
Why we care. If copyright laws do change, the onus will be on brands and publishers to stop AI from mining their content. If they fail to do so, they run the risk of rivals potentially generating very similar content and not being able to do anything about it, which could cause substantial damage to a campaign in terms of brand and identity.
What is happening? Google wrote to the Australian government, stating:
The search engine has of course put forward similar cases to the Australian government before, arguing that AI should have fair use over online content for training purposes. However, this is the first time that Google has suggested an opt-out clause as a solution to address past concerns.
How would it work? Google does not have a specific plan in place as of yet, however, the search engine has suggested it wants to hold discussions about setting up a community-developed web standard that works in a similar way to the robots.txt system, which enables publishers to opt out of search engines crawling their content.
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What has Google said? Danielle Romain, ,vice president of trust at Google search, touched on this topic in a press release last month. She said:
Deep dive. Read Google's 'Evolving Choice and Control for Web Content' announcement in full for more information.
The post Google says all online content should be available for AI training unless publishers opt out appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/google-content-available-ai-training-publishers-opt-out-430475
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