Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” This wasn’t the first time Google or Cutts had discussed the risks of guest
Read MoreGoogle has updated the video indexing report in Google Search Console to improve the accuracy of the error reporting. Google said you might see “missing thumbnail” errors reclassified under new error types. Google also added that the total number of errors reported should not change, and that this is just a reclassification of errors. January
Read MoreThe State of Technical SEO Report 2023 is out from Aira and Women in Tech SEO. So what matters in 2023? Here’s a quick summary of some of the more interesting results. Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or
Read MoreGoogle has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now available in Google Ads accounts. @rustybrick pic.twitter.com/qlJEqs5WGV — Tauqeer Aziz (@tauqueeraziz) January 19, 2023 Why we care. If you’re an advertiser using Performance Max, you can
Read MoreOf all the ridiculous and sublime ways to spend $10,000 a month of your enterprise SEO budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ – potentially evening out that PBN you created
Read MoreGoogle’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail. This full-funnel advertising of products is what PMax does well, especially
Read MoreGoogle Search Console updated the performance report on January 6, 2023, going forward, to report on more product results, even without structured data. That means you may see an increase in impressions and clicks when you filter the performance report by “product results” in the search appearance type. What Google said. Google posted here saying,
Read MoreGoogle’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. The page layout algorithm update took direct aim at any site with pages where content was buried under tons of ads. According to Google: If you click on a website and the part of the
Read MoreCommunicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on your pages and clearly communicating your expertise and beneficial purpose within your content. Google’s recent addition of an extra E to E-A-T for “experience”
Read MoreIn search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly
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