In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey.
In particular, men earn significantly more than women in senior positions.
Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than men, highlighting the ongoing churn in the job market.
This article will dive deeper into the survey’s key findings, examining the implications for professionals and organizations in the surveyed regions.
Overall, men earned 26% more than women. Despite advances in gender equality and the growing number of highly competent and qualified female marketing professionals, it remains a pervasive problem.
These results, based on a sample size of 267 individuals, suggest that gender pay inequality remains a persistent issue in the surveyed regions.
This pay gap can be attributed to a combination of factors, including:
Men in senior positions earn nearly 30% more than women. Continuing on the last result, we found that men in senior positions earn nearly 30% more than women in similar roles.
For senior and management positions, the average salary for men was 7% more than women, the data revealed:
However, the gap widened significantly in the average salary for VP/C-level positions:
That’s a 28% difference.
Why the disparity? These findings, based on a sample size of 128 individuals, highlight that income inequality often stems from deep-rooted systemic biases, workplace discrimination, and entrenched cultural norms that favor men in leadership roles.
It can also be exacerbated by the “glass ceiling” effect, where women face invisible barriers to advancement and are consequently underrepresented in top management positions.
As a result, the gender pay gap in senior roles perpetuates the gender power imbalance within organizations, undermining the principles of fairness and equal opportunity.
55% of women were promoted or changed jobs in the last 12 months, vs. 47% of men. The survey results indicate that women were more likely to have changed jobs or received promotions more recently than men.
The data showed that among the respondents, 55% of women had received a promotion or switched jobs within the last year, compared to 47% of men.
Specifically, 20% of women had done so within the last 6 months, while 33% had done so within the last 6-12 months. In contrast, only 19% of men had done so within the last 6 months, and 28% had done so within the last 6-12 months.
These results are based on a sample size of 267 individuals and suggest that women may be more proactive in seeking career growth opportunities or may be experiencing turnover at a higher rate than men.
However, there are also several reasons that could support women changing jobs at a faster rate than men.
Men are slightly more satisfied with their current roles. Both women and men reported high levels of satisfaction with their current roles, according to the survey results. However, women reported slightly higher when it came to “extreme satisfaction” levels compared to men:
The proportion of women and men who were neutral or somewhat unsatisfied was similar:
Only a small percentage of both men and women reported being not satisfied with their current roles.
These results, based on a sample size of 267 individuals, suggest that overall, professionals in the surveyed regions are content with their current positions, although there may be some slight differences between genders.
Why men may be more satisfied. A few possible reasons:
About the data. The data was collected between Jan. 11 and 23:
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from Search Engine Land https://searchengineland.com/gender-pay-gap-search-marketing-394861
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