A new-look verification badge is starting to appear in Google Ads for verified advertisers.
What the verified badge looks like. This new-look badge takes the form of a blue shield with a white check mark, as shared by Saad AK on Twitter:
Clicking on the badge takes you to My Ad Center, where Google tells you the advertiser’s name, that it’s verified by Google and its location.
Previous badge design. Google has been experimenting with blue badge icons and labels in recent weeks. In Google Ads testing verification badges, we reported on a badge spotted and shared by Khushal Bherwani on Twitter.
The blue label featured a blue circle with ridges and a checkmark inside it. Here’s what that looked like:
Why we care. Verification badges are typically seen by consumers as a trust symbol. This small addition could impact potentially lead to more clicks, higher click-through rates and conversions for those advertisers who have it.
from Search Engine Land https://searchengineland.com/google-ads-tests-new-verification-badge-395510
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