Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September.
PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.”
Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey, such as YouTube, Display, Gmail and Discover.
How it works. Your campaign settings, structure, audience signals, vehicle feeds, and assets will automatically be transferred over to this new campaign to maintain consistent performance. Afterwards, you will no longer be able to create additional campaigns for vehicle ads through Smart Shopping campaigns.
For advertisers not already using vehicle ads, PMax with vehicle feeds will be available in open beta in the US and Canada, and closed beta in Australia.
Why now? Vehicle Ads, which are only available in open betas in the US and Canada, and a closed beta in Australia, are currently running on Smart Shopping campaigns. Since they were upgraded to PMax last year, Google has said it is “following suit” for this format.
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What has Google said? A spokesperson for the search engine said:
Deep dive. Read Google's Vehicle Ads announcement in full for more information.
The post Google is upgrading Vehicle Ads to Performance Max appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/google-upgrading-vehicle-ads-performance-max-431160
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