Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings.
Are you ready to rock your SEO game? Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition.
And what’s the secret sauce to SEO success? It’s link building! A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. In other words, the more quality backlinks you have, the better your chance of ranking higher.
However, over 41% of digital marketers think link building is like rocket science. It’s confusing, time-consuming, and sometimes downright frustrating.
So, there are numerous advantages that SEO experts can reap by outsourcing their link-building efforts.
According to Seotribunal, 65% of marketers affirm link building is the most challenging SEO tactic. Partnering with a reliable provider can relieve the pressure of executing complex link-building campaigns while freeing valuable time and resources.
Link building is no child’s play. Seasoned professionals know their onions and have the required skills and expertise to execute effective linking campaigns. What’s more, their extensive network of contacts enables them to procure links with greater speed and efficacy.
Link acquisition based on experience. Source: Authority Hackers
When securing top-notch links, you have two ways: hire an in-house team of seasoned link builders or outsource the job to experts in the field.
Building an in-house team may only be financially viable if you have a substantial number of projects to undertake. Otherwise, attempting to build such a team could drain your resources dry in no time.
Undoubtedly, the most significant expense of running an in-house link-building team is typically the salaries. Here are figures gleaned from the Glassdoor website:
The average link builder salary. Source: Glassdoor
Imagine hiring a full-time link-building specialist. With all the time and effort they’ll be putting into research and outreach, you can expect 13-15 backlinks per month. The cost of each of these precious links can skyrocket to an eye-watering $500-$700 per placement.
Moreover, expect additional expenses such as benefits, recruitment and hiring, tools and technology, training and overhead costs. So, with an in-house specialist, one link can cost you $800+.
When outsourcing to a third-party agency, companies only pay for the services rendered and are free from worrying about employee salaries, benefits, incentives and overhead costs.
Ready to give outsourcing a shot? Here are tips on how to achieve optimal results from outsourcing your link-building endeavors.
Now, let’s delve into the essential steps to take on your journey toward prosperous link-building outsourcing.
Your main task is to prepare a favorable ground for link building. To prepare your website, follow these steps:
Some link-building agencies offer to help their clients with site audits or content creation.
A quick jaunt over to Clutch and a search for “link-building agency” reveals an avalanche of almost 12,000 potential collaboration options on that site alone.
Search results for “Link Building” on Clutch. Source: Top link-building companies and services
Now, let’s take a closer look at the critical factors you should keep in mind when selecting an agency to partner with.
While you might be able to find a bargain-basement deal on some shady corner of the internet, you’re probably better off investing in a reputable agency that can deliver real results.
Take a look at this screenshot from Fiverr, where a search for “Link Building” shows these surprising prices:
Search results for “Link Building” on Fiverr
If an outsourcing agency promises to get you 10 backlinks for only $100, they might be talking about low-quality links from forums or comment sections (Google ignores them in its ranking algorithm). Here’s what John Mueller, a senior search analyst at Google, says about it:
“You could go off and create millions of links across millions of websites if you wanted to, and we could just ignore them all.”
For example, at Editorial Link, a top-rated link-building agency on Clutch, one quality link starts at $350. Sticking only to white-hat techniques, the Editorial Link team builds high-authority editorial links to create strong portfolios and bring natural traffic to linked websites.
Through outreach efforts, the Editorial Link team gets top-quality backlinks from highly authoritative sources with a significant online presence: g2.com, Hubspot.com, Cloudways.com, Clickup.com, monday.com, Wordstream.com, Similarweb.com and many more.
They do not charge a prepayment and invoice the clients only after link placement approval. The team strives for maximum transparency and is not willing to sell dozens of low-quality links (which will not make any impact on the results of their clients) for the same amount.
It’s crucial to evaluate an agency’s level of transparency before engaging in any business with them.
Some important questions to ask:
The last point is especially critical. In this way, you get a chance to personally check whether the site is suitable for you to get a backlink. It’s not rare for domains with high DR (70+) to sell the opportunity to place a guest post or a link. It is advisable to steer clear of websites that engage in the sale of guest posts and are monitored by Google.
Generating spammy backlinks has the potential to harm search engine rankings, painting such a bleak picture:
Traffic drop on a site that was sanctioned by Google in February 2020
Working with a transparent agency can help minimize your risk and ensure you don’t end up worse off than when you started.
While trusting a provider, it’s important to keep an eye on the work process and make sure the agency follows the agreed guidelines and techniques.
Once you know how to act to mitigate the risks of cooperating with a link-building team, it’s time to tell you what you shouldn’t overlook as you prepare to accept the provider’s offer:
Link-building outsourcing is a cost-effective and efficient way to hit marketing goals and improve SEO results. The key to this is trust-based reliable relationships with the right link-building service provider.
The post How to outsource link building: Benefits and tips to follow appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/how-to-outsource-link-building-benefits-and-tips-to-follow-395927
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