In a fast-paced industry like SEO, quick wins are a constant challenge. How can you efficiently enhance rankings and drive growth for your website or clients?
This article covers seven actionable, quick SEO wins achieved by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.
Optimizing your title tags for target keywords is one of the quickest ways to improve your rankings in Google.
Getting to the top of the SERP is only half the battle. Your title and meta description must also entice visitors to click through to your site.
While visibility and effectiveness carry equal importance, SEOs often focus entirely on the former. While the two objectives may intersect, they have distinct tactics.
ChatGPT shines when it comes to writing meta tags for conversion.
Rewrite the provided title and meta description to optimize for maximum click-through-rate from the SERP, while also ensuring optimization for the highest organic ranking position for the designated keyword. Maximum character count for the title is 60 characters and 160 characters for the meta description.
Here is an example:
Your competitor’s top-ranking pages can be your biggest source of quick wins.
AI SEO platforms like Surfer take competitor page analysis to the next level, but a simpler workflow does exist to generate insights and content quickly.
Simply combine the Summarize Chrome extension with ChatGPT to generate new, unique, and optimized content based on the foundation of pages that are already ranking.
Write a 100% unique article for [insert business name] optimized for top ranking for the keyword – [insert keyword]. Article should be [tone/other notes]. This article should contain content similar to this summary of a page that is already ranking high for the target keyword. The generated content should not duplicate any of the summarized content below.
ChatGPT content is only as good as its human editor.
While this strategy can help you start your article, you will likely need to regenerate several sections and have a heavy hand in editing the content.
Long-tail keywords are a stand-out quick win.
These keywords are longer and more detailed, lending them to be used when customers are closer to the point of purchase. Competition is low, greatly increasing your likelihood of ranking.
While their relative volume is low, optimizing a piece of content for various long-tail keywords can still drive volume to your site.
Existing content on your site presents a prime opportunity for optimization with long-tail keywords.
This content is already indexed and may already rank for similar keywords. Additionally, revisiting your older content allows you to update and enhance it, providing fresh content to search engines and site visitors.
The Keywords Everywhere Chrome extension quickly identifies new long-tail keywords for your content.
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The Keywords Everywhere tool can also be a valuable tool when it comes to identifying keywords for new content opportunities.
Specifically, high-volume keywords with low competition are a sweet spot for new content.
These keywords are likely easier to rank for but still have the opportunity to bring significant organic traffic to your site.
Identifying these keywords isn’t quite as straightforward, but the payoff can be big.
This activity can be as quick or as in-depth as you make it. You may find that the process yields keywords for several new content pieces.
While this may not be our fastest quick win, it has the greatest potential for long-term growth. Building new content means new ranking opportunities for your site.
Schema markup, or structured data, enhances your website’s visibility to search engines.
It can also lead to higher click-through rates by enabling rich snippets in the SERP – like you see here for the search term “things to do near me in Boston.”
Adding schema markup to your site’s code provides search engines with context to your website’s content.
But, it’s important to showcase the correct schema for your business, website and webpage. Here are some of the top types of schema to consider:
Generating and deploying schema varies in difficulty depending on the platform your website is on. WordPress sites can install plugins that automatically add schema and keep it updated.
Larger enterprise sites, HTML sites, and other custom-coded solutions may need to generate the schema manually and serve that up in the site’s code. You can lean on the Schema Builder Chrome extension and Google Bard.
Note: ChatGPT does a great job of creating the raw format for a site’s schema, but its limitation is that it currently runs off data from 2021. This pitfall of ChatGPT is where Google’s Bard steps up to the plate, with its ability to pull from the live Google index.
To get started, validate any existing schema and then utilize AI to generate the correct schema.
Generate [schema type] schema for [webpageurl].
Internal linking boosts a search engine's understanding of your website's structure and the significance of each page.
Many Chrome extensions can tackle internal linking audits. We’ll explore Conductor, but SEOquake and Detailed SEO provide equivalent linking insights.
What makes this a quick win is your focus on a single page.
Take one of your pages with keywords in striking distance and complete this audit/implementation.
You’ll see how implementing a solid internal linking strategy can have a positive impact, even on a single page.
After delving into specific tactics for bolstering your website's visibility, we now focus on a strategic game-changer.
AIPRM and similar Chrome extensions provide a comprehensive library of predefined ChatGPT prompts tailored for SEO activities. This enables you to turn even the most challenging SEO tasks into quick wins.
With AIPRM's extensive library already comprising 807 prompts for SEO, you have the power to undertake a wide range of activities, including:
The quick wins we've discussed are just the tip of the iceberg. The synergy of AI tools and Chrome extensions offers so much potential.
Leveraging these tools unlocks opportunities to accelerate your website's organic growth.
The post How to use AI and Chrome extensions for quick SEO wins appeared first on Search Engine Land.
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