LinkedIn is testing generative AI and will soon give advertisers in-stream video ads, Conversation Ads and Thought Leader Ads.
Why we care. LinkedIn continues to test and roll out new tools and ad formats that could help advertisers more efficiently reach their target audience on the platform, improve ROI and increase revenue.
Testing Generative AI. LinkedIn is starting to test what it calls AI Copy Suggestions. It suggests headlines and text copy for ads based on your LinkedIn Page. Advertisers can select from five options, make edits and then apply the copy to a campaign.
Here’s what it looks like:
Only a limited number of North American advertisers have access to AI Copy Suggestions in LinkedIn Campaign Manager. But the company indicated it plans to roll out the feature to more languages and regions in the coming months.
In-Stream Video ads. LinkedIn is bringing pre- and mid-roll ads to its network of third-party publishers:
Conversation Ads and Thought Leader Ads. These two new ad formats are not new, but they will become generally available starting in July.
The announcement. You can LinkedIn announcement here.
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