Microsoft Store Ads will now appear in Bing search results, the company announced. Previously only available in the U.S., Microsoft will also open access to Store Ads to advertisers around the world.
Why we care. Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. as Microsoft Store Ads is going global this month, with plans to expand to 150 new regions.
How it works. Developers can promote their apps built for Windows on Microsoft Store Ads by following a few simple steps.
What’s next? Microsoft announced at Build 2023 that it is also planning to launch additional features to simplify its existing process for advertisers.
The announcement. You can read more about Store Ads in Microsoft’s announcement.
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