Looker Studio has rolled out a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources.
Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasn’t available. Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions with regards to ad placements and campaigns moving forward.
What are the new fields: An impressive 170 new fields have been implemented – so we’ve just highlighted some of personal favourites here:
How do you get the new fields? To get access to Looker Studio’s new fields, follow these step-by-step instructions:
Some marketers may not have access to all 170 new fields right away. The number of new fields your account has access to will depends on how many conversion events you have.
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