Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey. Why we care. For publishers, TikTok is the new Facebook. As happened with Facebook years ago, publishers flocked to Facebook, only
Read MoreYou will soon be able to highlight what type of content appears in the Activity section of your LinkedIn profile. Why we care. LinkedIn continues to add helpful tools and features for marketers and content creators. This change, while minor, is another small way to help increase the visibility of your content, which hopefully can
Read MoreMicrosoft has just announced two new updates affecting those who use Smart campaigns, as well as hotel and property managers. Google import for Smart campaigns. Now available in 11 new markets. The 11 new markets are: United States United Kingdom Australia Canada France Germany New Zealand Ireland Italy The Netherlands Singapore Lodging solutions. Expanded Lodging
Read MoreLonger video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using videos that are between 31-60 seconds long. “Our attention spans may be short, but longer mobile video ads have proven effective at catching users’ attention,” says marketing platform Liftoff, who published the
Read MoreGoogle is conducting a small test where the search company is blocking news content in Google Search for fewer than 4% of Canadian users for the next few weeks. A Google spokesperson confirmed this test with Search Engine Land, adding that this is a “potential product response to Bill C-18.” What’s being tested. Google is
Read MoreIf you want to improve your marketing performance, you may not need to add headcount or invest more in media. Instead, the most effective strategy might be prioritizing inbound SEO efforts. Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with
Read MoreGoogle just announced that they’re adding four new Performance Max (PMax) features. TBD. There is no word on when exactly the new features will be rolled out. Campaign-level brand exclusions – for added control to ensure PMax doesn’t serve on branded queries advertisers may want to avoid. Page feeds – this feature gives advertisers flexibility
Read MoreFor the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience. There was the mobile-friendly algorithm update from 2015 and the switch to mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile. It’s a sensible change that matches users’ browsing experience in their
Read MoreEvery new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles. But what is considered significant? And what does it really mean
Read MoreGoogle has updated some of its search documentation to say now that the Google helpful content system can impact your site’s visibility not just in Google Search but also in Google Discover. This was a bit of a surprise to me because Google has not communicated this change up until now, and we have had
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