Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. Soon, Instacart will improve on the new Promotions offering with Free Gifts, and Buy One, Get One (BOGO). What Instacart says. Ali
Read MoreGoogle has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated. This update started on November 28, 2022. Please note that you may see
Read MoreSEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can
Read MoreYour B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision
Read MoreLinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Let’s jump in. Generate more newsletter subscribers. With LinkedIn Newsletters, you can publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers. If a member
Read MoreGoogle has filed a lawsuit against a company that allegedly was charging business owners money for free Google Business Profiles, selling fake reviews and promising first-page rankings. Why we care. If anyone claims they are calling on behalf of Google and demands that you pay money for a free service, just don’t. Protect yourself. Do
Read MoreCyber Monday in the US this year brought in over an 8% increase in sales since FY21. Globally, sales hit $46.2 billion, a 2.4% increase YoY. Black Friday also saw an increase this year of about 12%. This brings total sales for the weekend to around $68 billion. The figures are not adjusted for inflation,
Read MoreThere is a lot of fervor in the SEO industry for Python right now. It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs. But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R.
Read MoreIn a recent survey led by Yelp and conducted by Material, 2,000 Americans were asked to reveal what they consider to be trustworthy reviews. The respondents said they read, on average, five reviews about a business to inform their spending decisions, and 77% say they’re reading more online reviews now than they ever have before.
Read MoreDigital content creation and management seem to be more complex than ever. Workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing pressure on content and creative teams to produce more content in less time and with fewer resources. So how are the most
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