Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. These new features include:
Yelp Guaranteed. Offers a stress-free experience when hiring home service professionals. To address those concerns and provide a more secure experience, Yelp Guaranteed, is a satisfaction guarantee program offering users up to $2,500 back if something goes wrong with their project.
By participating in the Yelp Guaranteed program, businesses demonstrate their commitment to quality service and customer satisfaction. The Yelp Guaranteed badge on their business page signals to potential customers that they can trust the business to deliver on their promises.
How it works. Upon hiring an eligible business through Yelp’s Request a Quote feature, users will automatically be enrolled in the program. This allows them to submit a claim if they encounter difficulties resolving an issue directly with the business – whether it is due to dissatisfaction with the work performed, property damage related to the project, or the business failing to show up for a pre-paid job.
Availability. Yelp Guaranteed is currently available for eligible Request a Quote-enabled advertisers, based on various qualification factors.
Yelp Guaranteed is accessible in San Francisco, New York City, Chicago, Seattle, and Washington D.C., and spans some of the most in-demand home service categories on Yelp, such as movers, plumbers, HVAC, contractors, landscapers, electricians, and more.
In these cities, users can easily find businesses supported by Yelp on iOS by applying the “Yelp Guaranteed” filter in search or looking for the Yelp Guaranteed badge on eligible business pages and in the ‘Projects’ tab. This summer, Yelp plans to extend Yelp Guaranteed’s availability nationwide, make it more prominent across the Yelp app, and introduce it on all platforms, including Android and the web.
AI and Large Language Models. Yelp is working to enhance the search experience by utilizing Large Language Models (LLMs) and AI.
Several new AI-powered search features have been announced, including:
The improved search and discovery features powered by AI and LLMs can surface more relevant businesses to users, increasing the visibility of these businesses on the platform. That increased exposure can lead to more inquiries, reviews, and, ultimately, more business opportunities.
New visual and interactive features. Yelp is also introducing new visual and interactive features for users to share their experiences with businesses and engage with or react to reviews in novel ways.
The new visual and interactive features on Yelp help businesses showcase their offerings more effectively, increase user engagement, enhance storytelling, improve reputation, boost visibility, and gain valuable insights, all contributing to business growth and success.
Dig deeper. Learn more about the new features here.
Why we care. These new features enhance targeting, visibility, and user engagement for businesses, ultimately leading to better advertising outcomes. The AI-driven search features, personalized recommendations, and visually rich content help connect users with businesses that match their specific needs, increasing the chances of conversion. Furthermore, programs like Yelp Guaranteed can instill trust among users, further benefiting advertisers who participate in the program.
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from Search Engine Land https://searchengineland.com/yelp-unveils-3-new-features-to-transform-user-experience-and-boost-engagement-395939
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