Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on the same day that Google began showing shipping and return information in its search results.
What is new. Google posted a new returns section to the structured data type definitions within the product structured data document. This is for merchant listings, not yet product snippets, and these new properties types apply to merchant listing experiences. You can use the following nerw properties to make your merchant listing eligible to show return policy information, including return fees and the window of time to return a product, Google explained.
Technical details. The required properties include:
The recommended properties include:
Why we care. Like we wrote yesterday, if you sell products, adding the shipping and return details to your snippet, in addition the product price, reviews and other rich results can not only help you gain attention and visibility of your snippets within Google Search but also may impact your click-through rate from Google Search.
If you have outstanding shipping and return policies, you may want to highlight that through Google Merchant Center and structured data so that can be visible within Google Search.
The post Google adds new return policy structured data support for merchant listing appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/google-adds-new-return-policy-structured-data-support-for-merchant-listing-395727
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