Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content on Page 1 that shouldn’t be there.
Look no further than A Chronological List of Star Wars Movies & TV Shows, published yesterday on Gizmodo (note: it was updated today with multiple corrections).
The author: Gizmodo Bot.
Page 1 for [Star Wars movies]. Despite multiple errors, the article ranked just fine:
Now it is in Position 5, but earlier in the day, it was in Position 3, above the Rotten Tomatoes page.
Freshness may have been a key factor here. Also, Gizmodo is a strong brand and publishes lots of content on this and related topics.
This article. It lives on the io9 section (which publishes content around science-fiction and fantasy movies, TV, books, comics) of the technology blog Gizmodo.
The editor’s response. As well all know, AI-generated content isn’t bad just because AI created it. However, this was so bad James Whitebrook, deputy editor, ranted about it on Twitter:
His full statement:
The correction. The editorial team has now updated the article and added a note at the bottom:
If you’re curious what the original version looks like, you can see it via the Wayback Machine.
Why we care. You absolutely can publish AI-generated content. Some of it may rank well – even on Page 1. But if that content has incorrect information, because it hasn’t been reviewed by an editor and/or subject matter expert, there could be severe long-term damage to your brand’s reputation.
Not the first, nor the last. Many brands – in an attempt to save costs by laying off human writers (see: Red Ventures’ BankRate and CNET) – are turning to AI-generated content. It’s faster and cheaper to produce, but the end result hasn’t always been good:
The post Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/google-ranks-ai-generated-star-wars-article-lacking-e-e-a-t-429092
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