Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles. But what is considered significant? And what does it really mean
Read MoreGoogle has updated some of its search documentation to say now that the Google helpful content system can impact your site’s visibility not just in Google Search but also in Google Discover. This was a bit of a surprise to me because Google has not communicated this change up until now, and we have had
Read MoreSlow-loading pages. Connection errors. The “white screen of death.” These are the most common hosting-related issues plaguing WordPress websites today. Choosing the right web hosting for your WordPress site can help you avoid these disruptive – and potentially costly – errors. A reliable and secure web hosting environment can ensure that your website receives: Maximum
Read MoreEveryone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its future potential. For now, however, human input remains a vital component. But whether that continues
Read MoreGoogle penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. Natural News, a “pro-Trump” news site, claimed it was banned for its political views. However, Google’s John Mueller said the site was penalized due to sneaky mobile
Read MoreSocial media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling or
Read MoreDespite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter employees, even after already forcing out approximately two-thirds of the workforce in just a few weeks. What’s happening. Musk intends to revamp Twitter’s ad targeting system to resemble that of Google’s search ads, which primarily
Read MoreGoogle has updated the Google Search Console user and permissions management feature to incorporate functionality related to ownership and user management. These features were in the old Google Webmaster Tools and has finally been brought over to the current version of Google Search Console. What is new. Google added to Google Search Console’s user and
Read MoreDon’t miss your chance to participate in tactic-rich, expert-led training on your search marketing specialty: Register now for your choice of live, two-day SMX Master Class for just $299 each – happening online next Wednesday and Thursday, March 1-2! (Need to convince your boss to let you attend? These handy talking points and templated letter can help!) Google Analytics 4 training with Colleen Harris Technical SEO training
Read MoreDigital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that positively impact PPC performance. This is why creating a holistic monitoring plan that considers all relevant
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