In 2018, Google announced it had enabled mobile-first indexing for more websites.
This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over.
Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message.
Read all about it in Google begins rolling out mobile-first indexing to more sites.
2020: Advertisers could run reports for up to 200 accounts in a Manager account.
2020: A new study looks at how contextual relevance of ads to content influences consumers.
2020: Engagement with the search choice screen had been slowed by stifled smartphone supply and decreased demand.
2020: Many expected client budget and project changes would have a negative effect on their businesses.
2020: A full takedown could result in losing Search Console data and make it more difficult to ramp back up.
2020: Upgrades included the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.
2019: Google was retiring the info command because it “was relatively underused” and said the new URL inspection tool gave users much of that data now anyway.
2019: Seed your keyword ideas with more terms, add keywords to existing campaigns and more.
2019: Increased competition between hotels and vacation rentals could increase visibility for rental providers and boost Google Hotel Ads revenue.
2018: More of a bargaining position, it was extremely unlikely to actually happen.
2018: Starting in the US, text ads would show only in the mainline at the top and bottom of search results pages.
2018: Bing also shared more about the platform it built to power intelligent search.
2015: Google was testing removing the divider between the ads and free listings in the search results. Would it lead to more searcher confusion?
2015: Google News ranking algorithm would not (yet) factor in if a publisher was mobile-friendly.
2015: Star ratings for specific products appeared in product listing ads.
2015: Google lobbying reportedly affected agency’s decision in antitrust case.
2015: Search query percentages didn’t line up with overall usage trends.
2014: He said instead, upload the new one, which will replace the old disavow file.
2014: Video Campaigns report in Google Analytics gave advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns.
2014: Another case of Google failing to keep its promise to provide more examples relating to penalties.
2014: After months of testing.
2013: Indeed, Google displayed links to its own vertical search results differently. But so did Bing.
2013: “Ungoogleable” would not become an official word in Sweden.
2013: Its voice search fell quite short of expectations.
2012: BuildMyRank.com confirmed Google had deindexed an “overwhelming majority” of their network as of March 19, 2012.
2012: A man lost his job several years ago and was rejected for new jobs due to the suggestions offered by Google.
2012: Marin also estimated that 23% of Google’s US paid-search spend [by December 2012] would come from mobile campaigns.
2012: It would have been strange for Apple to exclude China’s most popular search engine from the default options.
2012: Roughly one third of iPhone 4S owners used Siri “almost daily.”
2012: The combination offered convenience for local marketers who might have been trying to choose between Yext and UBL.
2010: “Get More” links appeared when a searcher came back to the search results page.
2010: Did this meeting signal that both men (and both sides) were interested in some sort of “healing” or rapprochement?
2010: Fischer would be the VP of Advertising and Global Operations at Facebook.
2009: The Google Webmaster Tools Access Provider Program was renamed Google Services for Websites and expanded to include AdSense, Custom Search and Site Search.
2009: The affected employees would be given time to find new positions at Google and/or help in locating a job elsewhere.
2009: Ask.com was the only “search engine” to have display ads on their search home page at the time.
2009: He was the latest in a string of ex-Yahoos to start working for Microsoft.
2009: Yahoo had “tested 141 different versions of the homepage in search of one that will get users to stick around for longer.”
2009: Yahoo was making a move onto television screens with the Yahoo Widget Engine (YWE), but its first iteration wouldn’t include a Yahoo search box.
2009: To see Yahoo and Microsoft set up offices in Israel and for Yahoo to fix its search marketing platform.
2008: Announced in February, BlackBerry and AT&T were testing the ads.
2008: Google’s founders Larry Page and Sergey Brin, along with CEO Eric Schmidt, renewed their contracts again at a $1 per year salary.
2008: It might have pleased Yahoo’s shareholders and put more pressure on Yahoo management to negotiate in earnest with Microsoft.
2007: More sightings of Google experimenting with additional navigational link placement ideas.
2007: Google showed off how to use Alerts, AdWords, Analytics and AdSense. They also discussed YouTube and how that can impact an election.
2007: Here’s how it happened.
2007: Yahoo removed the links from the individual search listings to the Yahoo Directory because they caused “clutter.”
2007: Yahoo created a “starter” tool that was extremely simple to use (template driven) and offered enough design choices to make it viable and interesting.
2007: Travelocity clarified that 20% of its bookings came from non-branded terms. When Travelocity bought a branded term, 4% of those got an “assist” or a click that converted after someone made an earlier visit via a non-branded term.
2007: ZipLocal was a consolidated “Web 2.0” local search destination growing out of a number of earlier local search sites including Zip411.net and redToronto.com.
2007: It had been offline for over 24 hours.
2007: UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory.
2007: Using “white hat” recommendation, Neil Patel increased Jason Calacanis’s search traffic by 21%.
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
from Search Engine Land https://searchengineland.com/search-marketing-history-march-26-394833
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