The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results.
More survey details. This survey was conducted by Whitespark and surveyed 44 different local SEO experts. It asked these local SEO experts to rank 149 potential local search ranking factors in order of importance across both the local pack and organic rankings.
Local pack factors. The local pack findings showed that these were ranked the most important ranking factors for Google’s local pack:
Local organic factors. The local organic ranking factors showed these these were ranked the most important ranking factors for Google’s local pack:
Disclaimer. Search ranking factor studies can and have been somewhat controversial over the years. This study asked local SEOs to rate what they think are the most important factors for ranking well in Google’s local results. So keep that all in mind and make sure to read the study in full before just accepting these results as is.
Why we care. While there may be a lot of debate between SEOs and local SEOs as to what are the most important ranking factors, going through a survey like this may help you think about areas that you may not have thought about prior. So give it a read and hope you come up with some new ideas to implement for your clients.
from Search Engine Land https://searchengineland.com/2023-survey-local-search-ranking-factors-394839
via free Seo Tools