In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off.
Google found that, on average:
In short, Google’s research indicated that even a website ranking in Position 1 could benefit from an accompanying PPC ad.
Read more about it in Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks.
2020: The credits would become available for eligible active advertisers “in the coming months.” Google was also expanding ad grants for COVID-19 public service announcements.
2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses.
2020: Facebook was experiencing new records in usage almost every day.
2019: Apps marketers also got the ability to group multiple regions into one campaign.
2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. (Yep launched in 2022.)
2018: SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
2018: Google Maps now supported an additional estimated 1.25 billion people worldwide with new languages.
2017: Google was working on a fix.
2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly.
2015: Quiet for nearly two years, Blekko’s home page said its team and technology were now part of IBM’s Watson technology.
2015: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2014: Of those 177 advertisers, the top 20 advertisers (roughly 11%) accounted for 81% of the paid search clicks in the two month period.
2013: Schmidt’s speculative world of some governments requiring verified profiles, if authors wanted to rank well in search engines, wasn’t a reality. Neither was Author Rank at Google. But authorship as a ranking factor seemed likely.
2013: News publications having “sponsored content” deals were on the rise, so Google issued a reminder/warning that publishers should keep such content out of Google News.
2013: You could limit search results by the past 24 hours, week and month.
2013: Desktop searches, meanwhile, were down 6% between November 2011 and November 2012.
2012: Google search was testing a new user interface feature where they hid the search tools and options from the left side and let you toggle them open and close with a click of a mouse.
2012: Appolicious, an independent apps marketplace and search engine, introduced “AdWords for Apps” – a new PPC advertising system for app developers and publishers.
2009: The Google Blog Search team was rolling out fixes to how it separates blogrolls from actual blog posts.
2009: Plus, new features including Performance graphs on every campaign management page.
2009: Google was testing a program that let advertisers make a single buy that ran ads on conventional TV as well as online at YouTube and potentially across the internet on other sites.
2009: After Wonder Wheel, Google offered two further refinement options: Timeline and Search Suggestions.
2009: While Google wants to be seen as weak in the search marketplace, that playbook gets tossed aside if you question its technical abilities.
2009: The terms “rihanna” and “chris brown” are Nos. 1 and 3 according to their data, with “irs.gov,” “hulu,” and “american idol” rounding out the top five.
2008: It was designed to allow site owners to easily create a robots.txt file, one of the two main ways (along with the meta robots tag) to prevent search engines from indexing content.
2008: comScore once again reported a drop in sponsored clicks from January to February, something that also happened in the prior period.
2008: You could get stats on the number of views per day your video received, where those viewers were in the world, and how popular your video was compared to other videos in a given period of time.
2007: Things weren’t going to change soon.
2007: Google upgraded its WAP-based search to incorporate more data and information into results.
2007: Google’s social networking site Orkut allowed people to post polls.
2007: Yahoo launched a new Yahoo Mobile Publisher Services site designed to offer one-stop shopping for publishers that wanted to get mobile content into Yahoo in various ways.
2007: A settlement in the Checkmate click fraud action against Yahoo received final approval by the judge overseeing the case.
2007: InfoSpace launched a direct-to-consumer version of its mobile local-search application Find It! for Blackberry devices.
2007: You were asked a series of questions. If you got it wrong – then you got smacked!
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
from Search Engine Land https://searchengineland.com/search-marketing-history-march-27-394837
via free Seo Tools