X (Twitter) has paywalled Tweetdeck for both brand and personal accounts.
Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign.
Why we care. Some people will feel disgruntled about paying for a tool that has historically been free, so may leave the platform and look for alternatives. This is likely to negatively impact the discoverability of content and sponsored tweet impressions.
Disappointing. Julie F Bacchini, PPC expert and managing director of PPC Chat, told Search Engine Land that the move would have a significant impact on the marketing community:
Final nail in the coffin. Anu Adegbola, PPC expert and founder of PPC Live UK, told Search Engine Land that this change was a disappointing move for the marketing community. She said:
Why now? X announced that it was going to paywall Tweetdeck after rolling out several improvements to its functionality last month. Following the modifications, the platform now supports:
Get the daily newsletter search marketers rely on.
How to switch over. X explained that all your saved searches, lists, and columns will carry over to the new TweetDeck. You’ll be prompted to import your columns when you load the application for the first time. However, in order to access the new platform, you will need an X Premium subscription, which starts at $8 a month.
Teams functionality in Tweetdeck is still temporarily unavailable, however, X has confirmed that the service will be restored in the coming weeks.
What has X said? X is yet to comment on putting Tweetdeck behind a paywall since initially announcing its plans to do so back in July.
Deep dive. Visit the X Help Center for more information.
from Search Engine Land https://searchengineland.com/tweetdeck-is-no-longer-free-430811
via free Seo Tools