Google Ads has launched a paid pilot offering enhanced customer service for small businesses.
A select number of agencies and advertisers have been invited to trial the new program which offers one-on-one support tailored to specific customer needs.
Why we care. Small business owners using the program can get specialised advice faster by using this premium service which has historically only been accessible to Google Ads’ biggest clients.
What’s next? Google will be collecting feedback from participants in the trial and will make adjustments accordingly. In time, the search engine hopes to roll the service out to more small and medium-sized businesses. A spokesperson said:
Why now? Google launched the pilot in response to complaints from small businesses seeking more specialized advice from the search engine’s experts as opposed to answers from an automated self-service program.
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What has Google said? A spokesperson from Google told Search Engine Land:
Deep dive. Visit the Google Ads Help Center for more information.
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