Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey.
Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star and a 3-star rating – which can result in lost revenue for those companies.
A -67% decrease in trust. The question: What minimum star rating (out of 5) does a product or service need for consumers to consider making a purchasing decision? And the results were clear:
This is reminiscent of click curves in organic search results. The higher you rank, the bigger share of traffic you get; the lower you go, the more invisible you are to searchers. Just as trust plays a role in rankings, where you rank is a signal of trust from the search engines.
The takeaway. According to Dominique Jabbour:
The data. Digital marketing agency Go Fish Digital surveyed 1,070 people about online reviews to find out how much they influence purchasing decisions. The results for this particular answer are based on 1,025 survey responses.
The post When it comes to online reviews, a 3-star rating is bad appeared first on Search Engine Land.
from Search Engine Land https://searchengineland.com/3-star-rating-bad-survey-395462
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